Vesna (Vesnin Vez)

Serbia - Belgrade, at the confluence of the Danube and Sava rivers (Central Serbia)

Vesna is an architect by training, but she chose to become self-employed to dedicate herself to embroidery and create her own jewelry line. She recently confided in me that this activity deeply fulfills her and simply makes her happy.

Read more...

The beginnings: traditional embroidery and zlatovez

Vesna first took courses in traditional embroidery, then more specialized training in zlatovez.
Zlatovez is a Serbian embroidery made with gold or silver thread; it is one of the oldest and most prestigious textile techniques in the Balkans. Today, gold or imitation gold thread is generally used, as well as silver or sometimes copper thread.

A demanding technique

This embroidery requires a high level of skill in needlework. The metallic thread, laid on the fabric surface, must be shaped, unlike cotton thread which bends easily. It is held in place by a fixing thread, which demands precision and patience.
Once very widespread, zlatovez is an integral part of the rural and religious textile heritage.

The birth of his brand: Vesnin vez

Like many artisans who are reviving ancient techniques and traditional motifs, Vesna wants to reach younger generations.
His ambition: that they take up the torch and in turn perpetuate these unique textile traditions.

The creations